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Explaining the value of social media to your boss

What is the value of social media and why do brands need it? Working in marketing for the past 15 years, often my boss just never fully understood the value of social media and its importance.  When I first started implementing social media into my marketing strategy, not many companies had adopted social media in their [...]

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Win $100 in minutes

Enter to win $100 Amazon gift card, it’s fast and easy. Be a part of history and participate in this Media Marketing Industry Survey–a simple survey designed to reveal the tools, benefits and top questions marketers want answered about social media. Please consider taking this survey if you are a marketer (plus you’ll get a free […]

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Are you a social media hypocrite?

Do you love social media, but actually really hate it? Are you a social media hypocrite? This subject seems to touch many peoples mind strings. It is a common topic of conversation among those who use social media and those who don’t. The funny thing is that whether you are a chronic user or a leisure one […]

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Do community managers have to support each other?

Do you have the responsibility to support one another? So recently I decided to launch a survey out to my fellow community manager, social media gurus and social media lovers. The study was to determine what tool would suit their needs most in order to make their work easier, faster and help in their career […]

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10 digital valentine ideas

  10 digital valentine ideas to win friends and influence people Finding new things to do with or for your loved ones can be sometimes daunting for couples new and old. Especially with the new technology changing the way we communicate in our day-to-day activities and relationships. There is so much pressure put on a simple […]

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What is your social persona?

Do you know what your social persona is? Did you ever wonder how people see you on social media? Since I work in Social media I am always coming across a variety of profiles, bloggers, experts, business owner and profiles of users. Each individual or business person has something to say, something to show or […]

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How to get 15 minutes of fame

5 different ways to get celebrity status on social media. Celebrity today has taken on a whole new meaning. It no longer applies to movie stars, singers, fashion designers, or television hosts. Anyone can become a celebrity if they have social media appeal, meaning followers and fans. Bloggers, pranksters and every day Jane and Joe’s can […]

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What is killing agencies in 2016?

  What do you think is killing agencies in 2016? The traditional ad agency model is fading. Today agencies must integrate brand strategy, demand generation, and marketing technology into one cohesive unit. After surveying over 100 advertising/ marketing agencies, I was astonished to see how few actually had a social media department internally, and how […]

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The community manager checklist

Are you searching for the right social media manager? Are you falling behind your competitors with your community management efforts? If the answer to either of these questions is yes, you might want to find yourself a qualified community manager to take care of your social media pains. Don’t make a common mistake many companies […]

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Social media matters to your brand

  Social media matters to your brand, lets go back to the basics. Welcome to 2016, the year where social media will be an integral part of your marketing mix and your brands identity. A year where old school marketers will have no choice but become new school marketers that are social media savvy and […]

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Gift of helping others online

The gift of helping others online will help you increase your community and give you a good reputation on social media. The holidays are a time for giving and receiving, while most people are on vacation this is the opportune time to be reaching out to others either to help them or to wish them […]

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3 tips to convert social media skeptics

  What do you think is the best way to help someone solve a problem or maybe convert a skeptic on social media? Here are 3 tips that can help you connect with others on a positive level regardless of the nature of their complaint of problem. Give the gift of experience. Everyone wants to be […]

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5 ways to create joy on social media

5 ways to create Joy on social media There are so many articles telling marketers the what, where, how and why are of social media, but connecting with people on an authentic level is your priority. Bringing joy and laughter to your audience and emotionally connecting with people will make you more popular on social […]

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The benefits of storytelling

What are the benefits of storytelling? Before getting into the what, we must ask the why. Why use storytelling at all. The answer is simple, it is the main reason people come back for more and become loyal customers of your product, service and/or brand. This is why good marketers know how to master the […]

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Do you want a present?

Do You Want A Present? Yes, Then Participate In Our Social Media Holiday Contest Giveaway! The holidays are the perfect time to build an emotional bond with your customers. The positive feelings of family, giving and gratitude are already at the forefront of the season and the marketing campaigns you create can piggyback on those emotions. In […]

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37th annual AQGP conference

  Lydia Moreyne and Michael Moreyne have been invited by the 37th annual AQGP to speak on behalf of Social Orra to educate small business owners how to integrate and use social media to help promote their business and help streamline their business model using online tools. For more information on the itnerary and location, […]

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Top 20 tools for small business

The top 20 cheap and easy tools for small businesses As entrepreneurs or small business owners you are always looking for ways to save money, and be the most efficient possible. Streamlining a business so that everyone collaborates and uses the same tools helps keep the company on track and saves time. There are so […]

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How to ensure a content touch down

I get asked all the time what makes your company different than all the others currently on the market? My initial response is something like, well our team; since your team is really the foundation of your success, the product or service follows. Then I think about giving an answer that everyone can agree with […]

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5 Smart content creation tips

Smart content creation is engaging, shared, liked and usually captivating either visually, emotionally or acoustically.  The attention span on social media channels is mere seconds, therefore your content has to be well target and unique. There are many things you should know about creating good content, but we don’t have all day to discuss them so […]

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Is your business benefiting from social media?

Is your business on the social media bandwagon? There are 2 billion people online and 5 billion have mobile phones. In 2015, if consumers want something (information, recommendations, products, services) they search online. This means that if you are a business or brand you have no choice to be included in social media channels where […]

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3 Hip trends on social media

After spending some time scouring really cool on apps, tools, and hashtags online this Fall season, I found these 3 hip trends on social media that are taking over the digital market place. There is no better time than the now to share them with you! Chelfie The new changing room selfie has emerged, as […]

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5 Great ways to connect with your customer

 Connect with your Consumer!  ― John Lennon“ Thanks to technology dreams really do come true, along with connecting with your consumer. There is no limit to the ways that a company can engage its customers. Understanding how your customers interact with branding and technology at home or while they’re out on the town is the first step […]

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Marketers turn social media problems into solutions

Social Media adoption rates are increasing fast. According to the presentation given by Adam Singer of Rop Rank Online Marketing: 91% of business buyers read blogs, watching user generated video, participate in other social media 55% of decision-makers were in social networks 43% are creating media (blogs, uploading videos or articles, etc.) This means that […]

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Taking a brand from Nada to Prada in social media

The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day writes Paul Gillin author of “The Influencer”. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media […]

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How to create a SMART brand on social media

DO YOU HAVE A SMART BRAND? When Michael Moreyne, CEO and founder of Social Orra started his social media consultancy agency, he had a vision to make social media implementation accessible and simple for all brands. This desire sent him on a mission to develop for his clients what he now calls SMART Social Media; Simple, […]

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To get ahead marketers must stay ahead

Today the old school traditional marketers are dinosaurs; 90% of the work force is under 30. Millenials are on social media networks, they understand how to listen to their community, to adapt their message and deliver content they want. Social media is the present and the future; marketers need to be savvy on social to […]

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MUCITY wins!

SOCIAL ORRA CONTEST WINNER IS MUCITY Social Orra is proud to announce the MUCITY (music and events that keep on living) as the winner of the Social Orra Competition at the International Start Up Festival. Congratulations to co-founder Julian Cousineau’s for his creative logo design that received the most engagement on Twitter and Instagram @cousineaujulien […]

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6 Tips to create a selfie business campaign

6 Tips To Create A Selfie Business Campaign! Social media is all about sharing and engaging. A selfie taken at your last theater/concert expedition could be a great icebreaker for asking your customers what was the last film or performance they attended, or who their favourite actors/performers are? Care about your customers, and they will […]

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Facebook marketing basics for small business

Facebook Marketing For Small Business The fact of the matter is that Facebook whether you like it or not has become the forefront tool of all social media business. With 1 Billion people on Facebook, your brand needs to have a presence. Social media has become the #1 activity on the web. 53% of people […]

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How social media can increase ROI

  Social Media Can Increase ROI Social media is becoming a common form of strategic marketing and the only one medium that can connect directly with customers and exponentially influence their network. Marketers have three strategic business motivations for using social media; financial, customer support and branding. The results not only affect engagement but ultimately […]

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10 Simple tips to repurpose content creatively

  10 Simple Steps To Repurpose Content Creatively The Ultimate How-To Guide for Social Media Health.  The goals of creating content on social media are to grow your network of followers, keep them as fans, and sell your product(s). With these goals in mind it then becomes obvious that your content must be first and […]

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Live a healthy social media life

8 Tips To Live A Healthy Social Media Life! The Ultimate How-To Guide for Social Media Health.  As a marketer, social media manager or CEO, what we all have in common is that we need to make sure that we are productive at work and feel energized to keep going when the going gets tough. […]

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Are you a winner?

Social Media Valentine’s Contest Winner Announcement For the first two weeks in February we invited you to enter our Valentines Giveaway to win The Ultimate How-To Guide for Social Media Marketing. Featured Book “The Zen of Social Media Marketing” by Shama Hyder. Our winner was chosen after a random drawing on February 15th 2015. We want to thank […]

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Enter to win a Valentine’s giveaway

Social Media Valentine’s Giveaway The Ultimate How-To Guide for Social Media Marketing.  Featured Book “The Zen of Social Media Marketing” by Shama Hyder Love is buzzing all around this month, and we are excited to launch our first Valentine’s giveaway. Social Orra invites all marketers to WIN The Zen of Social Media Marketing by New York Times bestselling author […]

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7 Tips for social media marketing conferences

A social media conference is a huge opportunity to build relationships with extraordinary people both on and offline, people who might have significant impact on your professional or personal success. To make sure that you maximize the return on your investment of time and money to attend, you need to step up your game to […]

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Why marketers need social media in 2015

The question may still linger but the answer is always there; Marketers need social media in 2015. As social media continues to grow and as technology also changes rapidly, consumers expect to access and consume information across various social media channels and devices. Marketers need to keep up with their social profiles and determine what […]

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The top viral marketing of 2014!

The impact of viral social media on brands is unique as no other form of media can achieve the same engagement, return on investment, or international impression as the right campaign at the right time that  is universally eye catching. Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you […]

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Connecting social media and film to create social change

Social Media and film are effective mediums to broadcast a message; especially for documentaries that are based on real life facts; allowing the audience to connect to the film and the issues discussed on a personal level.  Documentaries are used as an educational tool and social media is the most effective and cost efficient way to […]

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5 Best Social Media Tips for the Movie Industry:

The Sundance Film Festival shows us how traditional marketing campaigns have come a long way in the past few years as the movie industry helped pioneer the shift towards social media marketing. Blockbuster movies such as “The Hunger Games,” the “Twilight” series and even lower budget movies like “Paranormal Activity” all had huge success thanks […]

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