The Colorectal Cancer Association launched its first viral marketing campaign in 2010 called getyourbuttseen.ca. The Campaign had so much success and momentum that is translated into offline advertising campaigns which received national recognition. The first on the butt of STCUM buses and then with the launch of the very first getyourbuttseen runway gala.
The Colorectal Cancer Association launched its first viral marketing campaign in 2010 called getyourbuttseen.ca. The purpose was to raise awareness for the disease on a global and national level.