Do you have the responsibility to support one another? So recently I decided to launch a survey out to my fellow community manager, social media gurus and social media lovers. The study was to determine what tool would suit their needs most in order to make their work easier, faster and help in their career […]
What do you think is killing agencies in 2016? The traditional ad agency model is fading. Today agencies must integrate brand strategy, demand generation, and marketing technology into one cohesive unit. After surveying over 100 advertising/ marketing agencies, I was astonished to see how few actually had a social media department internally, and how […]
Social Media adoption rates are increasing fast. According to the presentation given by Adam Singer of Rop Rank Online Marketing: 91% of business buyers read blogs, watching user generated video, participate in other social media 55% of decision-makers were in social networks 43% are creating media (blogs, uploading videos or articles, etc.) This means that […]
DO YOU HAVE A SMART BRAND? When Michael Moreyne, CEO and founder of Social Orra started his social media consultancy agency, he had a vision to make social media implementation accessible and simple for all brands. This desire sent him on a mission to develop for his clients what he now calls SMART Social Media; Simple, […]
We all want to get likes on our social media channels and more followers, but most marketers haven’t figured out the wining formula. The question often arises as to why one blogger, brand or post get more engagement than another? The answer is simple. In order to connect with your audience you have to first […]
5 Marketing Methods To Attract Gen Y’s To Your Conferences The key factor to market to a specific demographic is to understand the way they think. What are their purchasing motives? What are their interests? What are their values? With this in mind, your marketing activities for your conference should be lead by these answers. […]
6 Tips To Create A Selfie Business Campaign! Social media is all about sharing and engaging. A selfie taken at your last theater/concert expedition could be a great icebreaker for asking your customers what was the last film or performance they attended, or who their favourite actors/performers are? Care about your customers, and they will […]
Facebook Marketing For Small Business The fact of the matter is that Facebook whether you like it or not has become the forefront tool of all social media business. With 1 Billion people on Facebook, your brand needs to have a presence. Social media has become the #1 activity on the web. 53% of people […]
Social Media Can Increase ROI Social media is becoming a common form of strategic marketing and the only one medium that can connect directly with customers and exponentially influence their network. Marketers have three strategic business motivations for using social media; financial, customer support and branding. The results not only affect engagement but ultimately […]
Social Media Can Increase ROI Social media is becoming a common form of strategic marketing and the only one medium that can connect directly with customers and exponentially influence their network. Marketers have three strategic business motivations for using social media; financial, customer support and branding. The results not only affect engagement but ultimately […]