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Explaining the value of social media to your boss

What is the value of social media and why do brands need it? Working in marketing for the past 15 years, often my boss just never fully understood the value of social media and its importance.  When I first started implementing social media into my marketing strategy, not many companies had adopted social media in their [...]

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What is your social persona?

Do you know what your social persona is? Did you ever wonder how people see you on social media? Since I work in Social media I am always coming across a variety of profiles, bloggers, experts, business owner and profiles of users. Each individual or business person has something to say, something to show or […]

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How to get 15 minutes of fame

5 different ways to get celebrity status on social media. Celebrity today has taken on a whole new meaning. It no longer applies to movie stars, singers, fashion designers, or television hosts. Anyone can become a celebrity if they have social media appeal, meaning followers and fans. Bloggers, pranksters and every day Jane and Joe’s can […]

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Gift of helping others online

The gift of helping others online will help you increase your community and give you a good reputation on social media. The holidays are a time for giving and receiving, while most people are on vacation this is the opportune time to be reaching out to others either to help them or to wish them […]

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5 ways to create joy on social media

5 ways to create Joy on social media There are so many articles telling marketers the what, where, how and why are of social media, but connecting with people on an authentic level is your priority. Bringing joy and laughter to your audience and emotionally connecting with people will make you more popular on social […]

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Top 20 tools for small business

The top 20 cheap and easy tools for small businesses As entrepreneurs or small business owners you are always looking for ways to save money, and be the most efficient possible. Streamlining a business so that everyone collaborates and uses the same tools helps keep the company on track and saves time. There are so […]

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How to ensure a content touch down

I get asked all the time what makes your company different than all the others currently on the market? My initial response is something like, well our team; since your team is really the foundation of your success, the product or service follows. Then I think about giving an answer that everyone can agree with […]

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5 Smart content creation tips

Smart content creation is engaging, shared, liked and usually captivating either visually, emotionally or acoustically.  The attention span on social media channels is mere seconds, therefore your content has to be well target and unique. There are many things you should know about creating good content, but we don’t have all day to discuss them so […]

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Is your business benefiting from social media?

Is your business on the social media bandwagon? There are 2 billion people online and 5 billion have mobile phones. In 2015, if consumers want something (information, recommendations, products, services) they search online. This means that if you are a business or brand you have no choice to be included in social media channels where […]

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5 Great ways to connect with your customer

 Connect with your Consumer!  ― John Lennon“ Thanks to technology dreams really do come true, along with connecting with your consumer. There is no limit to the ways that a company can engage its customers. Understanding how your customers interact with branding and technology at home or while they’re out on the town is the first step […]

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