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Connecting social media and film to create social change

Social Media and film are effective mediums to broadcast a message; especially for documentaries that are based on real life facts; allowing the audience to connect to the film and the issues discussed on a personal level.  Documentaries are used as an educational tool and social media is the most effective and cost efficient way to […]

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5 Best Social Media Tips for the Movie Industry:

The Sundance Film Festival shows us how traditional marketing campaigns have come a long way in the past few years as the movie industry helped pioneer the shift towards social media marketing. Blockbuster movies such as “The Hunger Games,” the “Twilight” series and even lower budget movies like “Paranormal Activity” all had huge success thanks […]

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5 Best ways to use QR Codes in social media

How to make and scan QR (Quick Response) codes easily in social media is a topic rarely covered. QR codes are increasingly used in social media campaigns and seem to be invading all marketing spaces. In 2011 alone, QR code scanning increased by 300% and a growth of 60% per year for Facebook interactions and […]

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Social Media 2012 Trends:

Attending numerous speakers at the SMWF Europe, I noticed a few trends emerge from each presentation highlighting social media trends for 2012. Social media is evolving this year; moving away from current models towards a more interactive and seamless presence. The shift takes on three main strategies; including the integration of social media(#1 and #2), […]

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Social Media: 3 Main Pillars

Social media: Here today, growing tomorrow I was recently approached by a country manager of a large food franchiser who asked me “what is with this social media?” A further conversation ensued highlighting how an older generation might not understand the implications and benefits of what social media entails. Rather than being a fad, social […]

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Social Media Privacy and HR Issues

As with social media privacy, timing is everything. I am often reminded of a company who ran into major financial issues after raising millions in venture capital during in 1990’s. Problems arose due to their early entry into location based advertising on cellphones, that users perceived then as invasive. Today, location based services are not […]

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