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Explaining the value of social media to your boss

What is the value of social media and why do brands need it? Working in marketing for the past 15 years, often my boss just never fully understood the value of social media and its importance.  When I first started implementing social media into my marketing strategy, not many companies had adopted social media in their [...]

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Win $100 in minutes

Enter to win $100 Amazon gift card, it’s fast and easy. Be a part of history and participate in this Media Marketing Industry Survey–a simple survey designed to reveal the tools, benefits and top questions marketers want answered about social media. Please consider taking this survey if you are a marketer (plus you’ll get a free […]

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Are you a social media hypocrite?

Do you love social media, but actually really hate it? Are you a social media hypocrite? This subject seems to touch many peoples mind strings. It is a common topic of conversation among those who use social media and those who don’t. The funny thing is that whether you are a chronic user or a leisure one […]

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Do community managers have to support each other?

Do you have the responsibility to support one another? So recently I decided to launch a survey out to my fellow community manager, social media gurus and social media lovers. The study was to determine what tool would suit their needs most in order to make their work easier, faster and help in their career […]

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10 digital valentine ideas

  10 digital valentine ideas to win friends and influence people Finding new things to do with or for your loved ones can be sometimes daunting for couples new and old. Especially with the new technology changing the way we communicate in our day-to-day activities and relationships. There is so much pressure put on a simple […]

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What is your social persona?

Do you know what your social persona is? Did you ever wonder how people see you on social media? Since I work in Social media I am always coming across a variety of profiles, bloggers, experts, business owner and profiles of users. Each individual or business person has something to say, something to show or […]

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How to get 15 minutes of fame

5 different ways to get celebrity status on social media. Celebrity today has taken on a whole new meaning. It no longer applies to movie stars, singers, fashion designers, or television hosts. Anyone can become a celebrity if they have social media appeal, meaning followers and fans. Bloggers, pranksters and every day Jane and Joe’s can […]

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What is killing agencies in 2016?

  What do you think is killing agencies in 2016? The traditional ad agency model is fading. Today agencies must integrate brand strategy, demand generation, and marketing technology into one cohesive unit. After surveying over 100 advertising/ marketing agencies, I was astonished to see how few actually had a social media department internally, and how […]

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The community manager checklist

Are you searching for the right social media manager? Are you falling behind your competitors with your community management efforts? If the answer to either of these questions is yes, you might want to find yourself a qualified community manager to take care of your social media pains. Don’t make a common mistake many companies […]

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Social media matters to your brand

  Social media matters to your brand, lets go back to the basics. Welcome to 2016, the year where social media will be an integral part of your marketing mix and your brands identity. A year where old school marketers will have no choice but become new school marketers that are social media savvy and […]

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