The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day writes Paul Gillin author of “The Influencer”.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. Digital Marketers know this better than anyone else and they are helping agencies and businesses get on the bandwagon to success. Advertising agencies and marketers play a crucial and important role in the promotion of any business or products and services offered by the business. Many think that only giant companies require advertising agencies but these days even small businesses need their help to develop and publish an effective and attractive social media strategy with correct content using the precise social media methods.
Unfortunately, many agencies and businesses are outsourcing their social media to consultants because they still don’t know what to do. Does this sound familiar? Well it’s about time you take the control back. Here is some advice and tools to help take your business or agency from Nada to Prada in social media effectively and start capitalizing on an expanded marketing mix, which includes social media.
Do’s and don’ts in social media
Social Media DOs
- Develop a plan. Success begins by having a plan set with set standards and brand parameters. Social media is spam if you don’t have a plan and it will be ignored or hinder your brand.
- Focus on building influence. Share expertise, advice, tips and tricks. Social media amplification helps get messages heard and seen by many. It is the digital word of mouth. Make your content shareable.
- Be social. Social media is a conversation, make sure you engage, comment and listen well. Hear what your followers are telling you.
- Be positive. No one likes negativity on their social feed – it is not the place to air grievances. Always be courteous and polite.
- Create content to attract the right audience. Think carefully about which content should be posted on which media type to be best suited to drive the needle on the appropriate metric.
- Post frequently.Be consistent, but don’t post too much. One to four times a day is good enough; you don’t want to annoy your audience.
- Be human in social media. People connect with people and sentiment. Appeal to the humanity of others and they will share, like and advocate on your behalf.
Social Media DON’Ts
- Don’t be lazy. Put in the time to post directly to social media platforms, publishing through apps can make your posts look sloppy if the content is not formatted properly.
- Don’t take lack of engagement as a failure. Use analytics to track the impressions your business is getting, this is enough to show that you are active and knowledgeable in the space, and keeps you top of mind with customers.
- Don’t try to buy your way in. What ever your industry, don’t buy likes and followers, they will not be relevant to you brand product or service and this will not aid in your social media amplification or sales.
- Don’t Post randomly. Make sure your content follows a story by becoming a storyteller for your brand. Content is King, community is Queen therefore keep them engaged and wanting more.
- Don’t use to many #hashtags. This does not help you get more visibility and eventually you will loose your focus.
- Don’t make social a part time job. Social media is here to stay and has become a key component in the marketing mix of a brands success. Don’t try it as a one off, integrate into your business goals and overall marketing strategy. Hire a team of professionals to manage it properly.
- Don’t forget to evaluate the effectiveness of your social media. To deliver great content, you need great technology. Use an intelligent platform that automatically acts in real-time to analyze your social media initiatives and metrics for your most valuable audience segments.
We want to help you become a social media expert. For more tips on how to go from nada to prada in social media, we highly suggest you pick up Peg Fitzpatrick and Guy Kawasaki insightful book “the art of social media” power tips for power users. The tips are next-level. For example, do you often wonder how to make yourself a part of larger conversations that are happening on social media? Well, they’ve got you covered. They’ve included things I hadn’t even thought about. But will make all the difference.
For help with your social media strategy and activities, please contact us, and sign up for our newsletter for more tips and trends in social media.
Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But in the new age of social media, he or she has the tools to tell ten million
Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But in the new age of social media, he or she has the tools to tell ten millionPaul Gillin