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6 Tips to create a selfie business campaign

6 Tips to create a selfie business campaign

6 Tips To Create A Selfie Business Campaign!

Social media is all about sharing and engaging. A selfie taken at your last theater/concert expedition could be a great icebreaker for asking your customers what was the last film or performance they attended, or who their favourite actors/performers are? Care about your customers, and they will care about your brand and business. 

Selfies drive likes, shares and comments on posts increasing awareness and engagement with products and services amongst your community. So what are you waiting for? Take the time to come up with a business strategy that incorporate Selfies into your corporate marketing campaigns. For example: retailers benefit greatly from allowing real people to post pictures wearing their product on their social media pages, allowing them to become brand ambassadors, or have their 15 seconds of fame.

Here are a few tips on how to create the best Selfie campaign.

1. Introduce yourself

Social media is all about sharing and engaging. A selfie taken at your last theater/concert expedition could be a great icebreaker for asking your customers what was the last film or performance they attended, or who their favourite actors/performers are? Care about your customers, and they will care about your brand and business.

 2.  Connect with community 

Selfies can be a great medium for promoting local communities and businesses. Post your photo at a local fundraiser or at a hip restaurant in your vicinity, and help support what your local community has to offer by word of mouth.

 3.  Promote your business’s human side

Selfies can be useful for capturing the “behind-the-scenes” moments at your office. You can better build relationships and likes with the personal touch that comes with including a face, not just a product, in your photos.

4.  Offer incentives

Contests that encourage fans and followers to take photos of themselves with particular products are a great start. Users then post the photos on Facebook, Twitter, or Instagram with a particular hashtag, giving the business increased reach across multiple social media platforms. Discounts or rewards are another form of incentives for users who post selfies of themselves engaging with the business’s products.

5.  Showcase a new product

Social media users often post selfies when they’ve bought a new car or taken a trip to a fabulous destination: They’re proud of their new purchase and want to get feedback or attention. When your business releases a new product or a new solution, you should do the same. Photographing yourself with your accomplishments can enhance the personal side of your business and help you sell your products.

6.  Create Ambassadors

Selfies of brand ambassadors and executives who own the product add credibility to a promotion; just as celebrities’ selfies showcasing what they themselves use can attract customers. Linking selfies directly to the product can create a feeling of trust among customers—which is critical to their making a purchase. Make sure though you have the right ambassadors for your target audience.

Go Pro is the one of the best examples of companies that have taken social media “selfies” to another level and leveraged their users to create their campaigns and help increase their sales bottom line. Not only do their users love their product, but, they love to share how much they love it with all their communities. A real success, Go PRO!

I hope these tips have been useful. Now its time for you to implement them into your own business strategy and make them part of your marketing campaign efforts.

Social Orra offers consulting services that can help you enter or improve your social media presence and also create a “selfie” campaign integrated into your current marketing campaigns.

Contact us if you need any help and please do share your thoughts about social media in 2015 below:

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So are you up for a Selfie?

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