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Connecting social media and film to create social change

Connecting social media and film to create social change

Social Media and film are effective mediums to broadcast a message; especially for documentaries that are based on real life facts; allowing the audience to connect to the film and the issues discussed on a personal level.  Documentaries are used as an educational tool and social media is the most effective and cost efficient way to generate buzz and spread awareness about the important messages addressed in these films.

At the Sundance Film Festival, many people were accessing the movie schedule through mobile mediums in addition to traditional channels like movie booklets and posted flyers.  Moreover, people were sharing their views on the films across all social media channels including Facebook, Twitter, Instagram, Pinterest, Foursquare, YouTube and more.  As we looked around the movie theaters before and after the films we were happy to see the large majority of attendees posting their views about the movies on social media via their mobile phones, tablets and computers.  Social media posts were also displayed on TV screens that were placed at each of the venues to let people easily follow the online conversations offline.

Social media has thus become an important medium for social change and awareness that can be harnessed by filmmakers for their benefit.  A good example is “Inequality for All” which did not take full advantage of the huge buzz generated about the film on Twitter to help spread awareness about their message. Robert Reich, the movie’s narrator and former Secretary of Labor, has an impressive track record and social media following which could have been leveraged more to help attract a larger audience and ultimately spread awareness about income inequality in the US.

While the critical role social media played at the festival was evident, there is still room for improvement.  Digital marketing and online engagement continue to play an increasingly important part in the film industry and movie goers are looking for more fun and interactive ways to connect with the films they enjoy.  For example, the use of QR codes and innovative methods to interact with the audience through social media was missing.  Also, the use of mobile games or audience engagement to vote on films would help boost participation while spreading the films awareness and their messages.

If you are looking at ways to boost awareness and help spread you message, then contact Social Orra and we will come up with a cost effective plan and options for you.

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